Salon owners
Exploring professional brands, or adding a new category to your service and retail menu.
Partnerships
Partner with Passion.
We supply professional salons across Malaysia with international and Passion-owned brands — and the education to use them well. A beauty brand house working with the trade since 1975.
Who We Work With
Built for salon professionals.
Passion works with the people behind the chair — salon owners, stylists, colourists and educators who want professional brands backed by real training.
Whether you are choosing your first professional range, adding a brand to your menu, or already working with us and ready for more, the starting point is a conversation about your salon.
Existing partners
Already carrying Passion brands and looking for training, catalogues or launch support.
Professional teams
Stylists and educators who want to build skills and services around our brands.
What Partnership Includes
Brands, education and support.
Our role is not only to supply products. It is to help salons understand each brand, build stronger services and keep their teams learning.
A professional portfolio
International brands — NO3, Alfaparf Milano, milk_shake, Wet Brush, Parlux, Revlon Professional, American Crew and Womax — alongside Passion Originals: Retroic, Awaken, ADIS and SukiPassion. See the brands →
Training and seminars
In-salon training, educator sessions and seminars across colour, lightening, chemical services, scalp, treatment, styling and home care. See education →
Product information
Brand catalogues, product details and brand presentations, sent on request so you can choose what fits your salon.
New launch support
Launch education and professional events, so your team can introduce new products with confidence. See new launches →
How To Start
Start a conversation.
Tell us about your salon and what you are interested in. We will follow up by WhatsApp or email to understand your needs and send the right catalogue, training information or brand presentation.
Tell us about your salon
Share your salon, location and the brands or categories you are interested in.
We follow up
Our team gets in touch to understand what you need and answer your questions.
Catalogues and next steps
We send catalogues, training information or arrange a brand presentation.
Already a Passion partner?
Sign in to the Salon Portal.
Existing salon partners can sign in to access ordering, resources and trade-only launch videos.