1975 – 2000
1:03
Professional Beauty · Malaysia
Passion Group.
A professional beauty brand house connecting international haircare, Malaysian salon insight and practical education for salons across the region.
Who We Are
Built through the professional beauty industry since 1975.
Passion Group Malaysia grew from decades of salon-floor relationships into a professional beauty brand house for international brands, Passion Originals and salon education.
Our role is not only to introduce products. It is to help salon owners understand category strength, brand history, service potential and how product knowledge becomes better consultation, stronger retail confidence and more repeatable salon revenue.
The 50-Year Journey
In Two Films
1975 – 2025
1975 – 2000
1:03
50+Years heritage
12Portfolio brands
4Passion Originals
B2BSalon focused
Brand House
International names. Passion Originals.
We carry NO3, Alfaparf Milano, milk_shake, Wet Brush, Parlux, Revlon Professional, American Crew and Womax, alongside Passion Originals: Retroic, Awaken, ADIS and SukiPassion.
Education
Education that helps salons sell better services.
No complicated login. No hidden maze. Salon owners can see what education support is available, then request training, formula guidance, seminar materials or brand support from Passion.
News & Launches
Useful updates for salon professionals.
New launches, education activity, seminars and brand updates should be easy to scan and easy to request from Passion.
Scalp RegenerationADIS strengthens Passion's scalp authority.
A Passion Original built for consultation-led scalp regeneration and professional treatment positioning.
SeminarNO3 night care and scalp ritual workshop.
Education direction for stylists and colourists. Contact Passion for the next available session.
Professional ColourAlfaparf Milano colour and care update.
Italian salon colour systems and Semi di Lino formulas for Malaysian professional salons.
Partner With Passion
Need catalogues, training or brand support?
Speak with Passion Group for brand introductions, product catalogues, in-salon education, launch updates and professional salon support.