The King of Men’s Grooming
American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.
In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.
Raccuglia has not produced any actual product yet. The maple syrup was intended to simulate the masculine, amber color he envisioned for the final bottle. He explained that the important thing was the movement that was underway in men’s grooming. He foresaw a future when men would pay as much attention to their looks as women. And he knew they would’twant to lose their masculinity in the process.
Today American Crew is the most popular men’s salon grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and style products. And for more than 20 years, we’ve delivered.