Strong Hold Hairspray
Firm, long-lasting hold that stands up to heat and humidity for lasting finish.
Passion Original · Styling
Awaken.
A Passion Original styling range — hold, volume and texture built for the reality of a working salon floor.
About the Brand
Styling confidence for working salons.
Awaken is a Passion Original — a styling and texture line developed by Passion Group for the everyday demands of professional salons, not just the photo shoot.
The focus is dependable performance: hold that lasts through a Malaysian day, volume that doesn't collapse, and finishing that looks natural rather than stiff. It gives stylists reliable tools for blow-dry, texture and finish — and salons an accessible, well-priced styling range to build services and retail around.
As a Passion Original, Awaken is supported directly by Passion Group, with education and a growing product range shaped by real salon feedback from the Malaysian market.
Key Products
The Awaken range.
Volume Mist Spray
Airy, weightless lift at the root for body and movement without stickiness.
Texture & Finishing
Texture and finishing products for definition, separation and a natural, worked look.
Everyday Styling
Accessible styling essentials for blow-dry and daily salon finishing.
The Awaken range is growing — ask Passion for the current product list and new launches.
Why Salons Choose Awaken
Built for the floor, not the photo shoot.
- Holds up in the tropics. Styling performance designed for Malaysian heat and humidity — hold and volume that last the day.
- Accessible pricing. A well-priced styling range that protects your service margins and is easy to retail.
- Backed by Passion. A Passion Original with direct education and support, shaped by local salon feedback.
Education Available
Training from Passion.
Passion Group provides Awaken styling education — product knowledge, blow-dry and finishing technique, and how to build styling into services and retail. Sessions can run as a brand introduction or a hands-on styling workshop for your team.
Get Started
Bring Awaken into your salon.
Request the catalogue or book a styling training session with the Passion team.