Welcome to Passion!

Mini Cart

Treatment & Deep Brightness for hair and scalp

Semi Di Lino has always been a line of professional solutions that treats all types of hair and the scalp. Containing Urban Defense Pro, providing advanced protection against stress from pollutants for an extraordinary result.

Range

A complete range which takes care of the hair fiber and the beauty needs of every woman.

Target

For those seeking anti-pollution protection, brightness and color protection in a single treatment line, with products designed for different requirements of the hair.

Technology

Urban Defense Pro

Anti-pollution shield for total protection.

Shine Fix Complex

24 hours of brightening power from the roots to the ends.

Color Fix Complex

UV filter and antioxidant to prolong the beauty of color.

SUBLIME – All Hair Types

PURIFIES, PERFECTS, ENHANCES.

Shine conquers pollution damage: your hair rediscovers extraordinary beauty.

 

Cristalli Liquidi

15ml/30ml/50ml

A serum that protects and brightens the hair fiber.

Universal beauty fluid, for radiance never seen before. Protect the hair from external aggressions, it creates a film to fight humidity and dryness. No need to rinse.

Formula
  1. Linseed Oil: Gives hair instant shine
  2. Vitamin E: Antioxidant property
Features
  1. Kind to hair and color
  2. Rich texture
  3. Envelops the hair with light and flow
  4. Citrus, floral, green, musky fragrance
How to use

Pour a couple of drops onto your hand and apply to damp or dry hair. Style as desired without rinsing off.

Results

Instantly brightens and protects the hair fiber: hair regains extraordinary beauty.

Cristalli Di Seta

45ml

Two-phase smoothing serum for all hair types: the final touch for an extremely soft and lightweight hair fiber, just like silk.

Formula

Specific Active Ingredients: Hydrolyzed wheat proteins and glycerin have strengthening, protective and hydrating properties.

Features
  1. Kind to hair
  2. Rich texture
  3. Green, floral fragrance
How to use

Shake before use then dispense a couple of drops onto your hands and apply to damp or dry hair.

Results

Makes the hair fiber extremely velvety and lightweight: hair regains extraordinary beauty.

Sublime Water

50ml

Scented water for your body and hair: with delicate and feminine notes for a pleasant daily routine.

Features
  1. Kind to the body and hair
  2. Rich texture
  3. Green, floral fragrance
How to use

Spray the desired amount on your body and hair.

Results

A subtle, feminine fragrance: hair regains extraordinary beauty.

 

 Know everything about us!

Have fun trying the new hairstyles and share your looks with the hashtag. #Passion Trading#AlfaparfMilano #Alfaparf #SemiDiLino #CristalliLiquidi#alfaparf semi di lino cristalli spray#semi di lino diamond cristalli liquidi#semi di lino cristalli liquidi the original
You’ll see on our website!

Continue Reading

Keep your hair and scalp clean – The correct shampoo

Are you washing your hair too much? Shampoo is designed to clean the scalp and remove excess oil, styling products, odors and sweats. But if it’s overused shampoo can damage your hair. Shampoo strips the important oil the scalp produces and can leave the hair and scalp too dry.

Shampoo cleans the hair with chemicals called surfactants. Many shampoos contain compounds called sulfates, which produce a rich lather that removes oil and moisture from the hair.

This can help the hair look cleaner, but it can also damage the hair. Sulfates are commonly used in many shampoos, detergents, toothpastes.

So it is recommended to use Sulfate free shampoo if washing daily. Sulfate-free shampoo keeps the hair clean and also maintaining natural oil to the hair.

Diamond – Normal hair, Moisture – Dry Hair, Reconstruction – Damaged hair

Diamond – Normal Hair

SDL Illuminating Low Shampoo

Which gives softness and vitality to the hair fiber, making it shine instantly and over time. Gentle, Sulfate Free.

Moisture – Dry Hair

SDL Nutritive Low Shampoo

Complete cleansing and nourishment without weighing down, for softness and silkiness typical of healthy hair. Gentle, Sulfate Free.

Reconstruction – Damaged hair

SDL Reparative Low Shampoo

Cleanses the hair, promoting the reconstruction process and keeping it soft and supple. Gentle, Sulfate Free.

Home Care Scalp Treatment

1.Scalp Renew – Hair Loss

250ml/1000ml

Semi Di Lino Scalp Renew Energizing Hair Loss Low Shampoo gently cleanses the scalp, being kind to the hair structure and giving vitality to the hair.

2.Purifying – Dandruff

250ml/1000ml

Semi Di Lino Scalp Purifying Low Shampoo cleanses deeply and purifies. The scalp is deeply purified and free from dry and oily dandruff.

3.Balancing Balancing – Oily

250ml/1000ml

Semi Di Lino Scalp Rebalance Balancing Low Shampoo gently
cleanses the scalp, reducing excess oiliness and giving lightness to the hair.

4.Calming Relief – Sensitive

250ml/1000ml

Semi Di Lino Scalp Relief Calming Micellar Low Shampoo gently cleanses the scalp, soothing for an effective yet gentle cleansing action on the scalp.

Writer share partake By
DAVID YEOH
Education Manager
PASSION TRADING SDN BHD

Working 5 years in London. 18 years as Educator in Passion Trading.
Involved in Hairdressing for 15 years has work hand in hand with International Brand Educators Organizing Shows and seminars.

Continue Reading

Detoxifying- Anti-Pollution

Do you know that pollution can harm our skin and hair? Hair are the first parts of our body to be easily exposed to air pollution. Smog ,dust ,dirt, chroline and gases can cause dryness, dullness, yellowing and heavy without us realizing.

Smog ,dust ,dirt, chroline and gases can cause dryness, dullness, yellowing and heavy without us realizing. Serums, sprays, and, other styling products are more susceptible to attracting and collecting air pollution. This can’t be seen with naked eyes cause they are very small particulate matter which can infiltrate and get lodged in the scalp and hair.

What is the solution to this matter? Shampoo will only remove about 20 -30% of residual but with products that has detoxifying effect that will helps to reduce the residual up to 60-70%. Hair will be more lustre and lively.What is the solution to this matter? Shampoo will only remove about 20 -30% of residual but with products that has detoxifying effect that will helps to reduce the residual up to 60-70%. Hair will be more lustre and lively.

Intragen Total Detox Remedy : Anti-Pollution for scalp and hair.

STEP 1: Total Detox Remedy Purify Exfoliating Shampoo
STEP 2 : Total Detox Remedy Restore Mask
STEP 3 : Total Detox Remedy Defend Serum

STEP 1

Purify Exfoliating Shampoo: a shampoo with exfoliating particles and active ingredients that protect the hair fiber against pollution.

Directions for use:  Apply shampoo onto scalp and massage. Leave for 5 minutes the wet hair at basin. Apply shampoo again and wash whole head. Then rinse till clean feeling squeaky.

Step 2

Restore Mask: a rinse out conditioning treatment. This hair mask is rich in conditioning agents that repair the hair. Its acid pH closes the hair cuticle, conditioning the hair and leaving it easy to brush. Its light texture makes it easy to apply.

Directions for use: Apply on wet hair then massage the hair till become smooth and soft. Leave in for 5 minutes and rinse thoroughly.

STEP 3

Defend Serum: A leave-in treatment that gives hair shine and a natural look. It contains UVA and UVB filters to protect the hair from sun damage. Its antioxidant action also protects the hair against the formation of free radicals.

Directions for use: Section the hair into few  section then apply serum from mid length to hair ends ( 2 pumps). Then comb through. Blowdry and style.

Writer share partake By
DAVID YEOH
Education Manager
PASSION TRADING SDN BHD

Working 5 years in London.18 years as Educator in Passion Trading.
Involved in Hairdressing for 15 years has work hand in hand with International Brand Educators Organizing Shows and seminars.

Continue Reading

[American Crew] 美发秀
展演多变士绅魅力型态

作为PENANG FASHION WEEK重点节目之一,由发绅贸易有限公司与《Backstage Professional》美容美发杂志联手呈现的“AMERICAN CREW Time to Groom美发秀”,早前于4月间的周末午后在Gurney Paragon广场盛大开演。活动分3个不同主题,即Classic经典绅士风、Street街头文化风及Sport时髦运动风进行,模特以故事性的手法出场演绎,别致戏码顿时成为坊间的热议话题。

来自美国男士专属品牌AMERICAN CREW,成立至今已有20年历史,不仅是专业发廊的高级男士用品,也是男士美容界具代表性的商品之一。品牌如今在超过49个国家热卖,曾获得多项国际奖项认可,而史上传奇巨星猫王Elvis Presley,则是品牌的标志性人物代表。新近由代理商Passion Trading有限公司引进大马,AMERICAN CREW势必成为我国美发界男士爱用的品牌新选择。

配合槟城时尚周今年的“Street Vogue”主题,品牌亦特意带出本地式的街头时尚文化风情,主办单位有幸邀请到品牌导师代表Phoenix Thomson,远道而来为发型秀当领军人物。打头阵出场的Classic经典造型,利用梳剪技巧打造服贴复古油头,整体呈现较明显的发束感,并突显线条的干净利落。搭配高级定制笔挺修身西服套装,散发男士雄浑熟魅的专业形象。

接着上场的Street街头造型,旨在时尚男士出门时保持帅气风骨,随性的发型装扮不会随恶劣环境影响,却时刻散发阳光活力的气慨。最后倡导Sport的运动造型,整体透露出强劲的力道,发型层次分明线条饱满,利用高支撑力发泥,随意抓出适合型貌,让男士成为运动场上的焦点!

当天活动仪式上,《Backstage Professional》所属科圣媒体有限公司董事经理拿汀温雅妮,特别在台上颁发纪念品给赞助与合作伙伴代表Allspire Photography、SUN YOONG Hair Specialist、THE PEAKCOCK ROOM、JEFFERSON、Vespa、Passion Trading Sdn Bhd及AMERICAN CREW大马代理商。

发型秀结束之前,科圣媒体有限公司创意总张骁晶,亦不忘献送花束予参与协助活动进行的个人,包括美术指导陈泓羽、来自SUN YOONG Hair Specialist两位发型师叶可莉与刘俊锋,以及AMERICAN CREW All Star美发导师Phoenix Thomson与Lino’ Adderio,以示衷心感谢。

Continue Reading

IHA 发型师之夜
把酒言欢促进同业交情

Highlight_IHA It's Our Nite - 01

由霹雳怡保发型师公会举办的“It’s Our Nite发型师之夜”,早前于4月间的周六晚上8pm在怡保高温街的St. JAMES Barrels . Corks酒廊登场,吸引来自国内不少州属的美业人士出席,包括吉隆坡的马来西亚美发协会(MHA)、岛城的槟城理电发公会(PHA)及安顺的安顺发型师公会(AHA)约近80名同人,开心热闹把酒言欢,一起欢度轻松愉快的周末夜晚。Elite Expo有限公司代表亦是坐上嘉宾,远自吉隆坡而来赏脸出席这场迷你聚会,《Backstage Professional》杂志也荣幸受到邀请,与一众美业人士会面谈笑风生。活动当晚以“Hey, Beauty!”为着装主题,来宾大多以轻松舒适装扮赴约,不乏黑与白2大主要色系,轻便不失简雅,更能全情投入融洽的情境中。

IHA是我国首个成立的发型师公会,自1994年成立至今已24年,目前由B. Leong梁国信连任会长,多年来聚拢不少美发达人,展现对美发手艺的热忱。公会在每年12月尾进入休息状态,直到下一年3月份,才开始恢复活跃运作,而此次的发型师之夜,即是象征2018年度会员相互联系交流的美好开端,难得的是,受邀对象还包括非会员美发师,无不显示公会执委同人上下热情好客,以及对外建立深厚友谊的具体表现。B. Leong寄望年轻发发型师加入公会,来体会大家庭的凝聚精神,并成为公会的接班人,为美发事业做出应有贡献。他表示,公会在往后的日子将继续广招会员,以便注入新血壮大组织,积极发挥团结精神,为会员谋取福利,再创公会的光辉。

Continue Reading