Peter Trading Co. founded in 1975 and established Passion Trading Sdn Bhd in year  1980. These two companies operate as the supplier and distributor of hair and beaut y    products and equipments in Malaysia and other Asian and Western countries. Today, with more than 30 years of  experiences in these hair and beauty businesses, Passion   Trading Sdn Bhd has become the main supplier of hair and beauty products and equipments in Malaysia, and its brand  name has made many salons in Malaysia to rely on. Passion  Trading Sdn Bhd even carries its own brand name on some hair and beauty  products and equipments, such as Sukipassion professional products, Passion Hair Product Series, Qc Professional Use Hair products, Passion hair/beauty salon furniture-accessories, and export them to other countries such as Hong Kong, Thailand, Macau, Singapore, Indonesia, China, Taiwan and so on. Passion not only provides its own brand name products, but also imports many hair and beauty products from all over the world. From Japan along, Passion is the sole agent for NUMBER  THREE Hair Products, the Feather Cut, and the famous KARARA tonic of AMOROUS Co.  Other  than that , we are also the sole agents of Italy REVLON PROFESSIONAL hair products, Italy EKSPERIENCE hair products, Italy PARLUX Hair dryer, Italy ALFAPARF MILANO, United States SEXY HAIR and AMERICAN CREW, and other famous hair and beauty products from other countries.

Passion Trading Sdn Bhd has developed a strong marketing team all over Malaysia. There are more than 30 distributors/wholesalers and almost 80 salespersons who carry and distribute products that under management by Passion Trading Sdn Bhd in Eastern and Western Malaysia. Other than this brilliant recognition of domestic selling record, Passion Trading Sdn Bhd has also established a tight relationship with the oversea manufacturers and distributors. Besides, Passion has also put a lot of efforts in building a good  relationship with the public media and social activities, such as advertisement in various local and international newspapers , donations to some charitable organizations, and organized some hair and beauty competitions in order to increase the awareness and recognition of these hair and beauty businesses. We all know that these hair and beauty businesses are always changing, in order to survive in this dynamic environment and the introduction of new products, Passion Trading Sdn Bhd has invited many well-known hair stylists and product technicians to provide seminars to the local hair stylists and to improve their knowledge for those new and existing products. As a conclusion, Passion Trading Sdn Bhd is the company that wants to bring the concept of beauty to everyone in the world, and provide the products to the customers in a reasonable price with excellent services.

Take a journey into WELLBEING with NO3.

We believe that a respect for people and nature will lead to the beauty of the future.

In the world, among vegetarians and healthy-minded people who prefer organic and natural, NO3 has become the standard of choice and has become part of our daily lives.

The number of people who support a lifestyle that is both physical and environmental friendly is increasing year by year, and it is expected that it will become a new selection standard in the future.

Alfaparf Milano. An Italian enterprise with a beautiful story.

Alfaparf Group is the most widespread in the professional channel, and the best expression of our innovation-oriented nature.

It has always been a line of professional solutions that treats all types of hair and the scalp. Containing Urban Defense Pro, providing advanced protection against stress from pollutants for an extraordinary result.

Revlon Professional. The journey between you and beauty.

Revlon has inspired generations of women by being at the forefront of beauty: from its boundary-breaking representation of the independent, charismatic women of the 70’s, to the electrifying supermodels of the 90’s or the celebration of the diverse community of empower women today.

Revlon champions strong, real women who express their personality in an unapologetic, confident way. Women whose haircut, hairstyle and colors are heroes that add character instead of replacing it.

Choosing Eksperience means diffrentiating yourself from others.

Born from the sea, from science, and from our experience.

SEA as the origin of life. The principal complex of Eksperience is Aquamaris Complex, and exclusive mix of highly effective active ingredients that originate from the sea and which depending on the segment being applied, cleanse, strengthen, purify, moisturize, balance, regenerate, or restructure the hair and scalp while also providing a reserve of energy and nourishment.

American Crew. Tools of the modern man.

Where there’s man, there’s CREW.

American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered.

With a passionate commitment to men’s grooming, our purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives.

Sexy Hair. We’ve been hot-blooded since day one.

“Every woman wants to feel sexy so I put it in a bottle.” – Michael O’Rourke

Innovate fearlessly. Unleash creativity. And let your passion lead the way. Our “go bigger” philosophy doesn’t just apply to style-here, it’s a way of life. And unlock-ing potential is our ultimate area of expertise.

Sukipassion. Prove of being professional.

Sukipassion is the latest holistic concept for perfect beauty, with combination of hair color product, styling product and hair care treatment which tailored to customer needs.

We guarantee the exclusive product design and packaging are totally suitable for professional use, in term of it high technology laboratories and advance scientists development.