An Italian enterprise with a beautiful story.
Alfaparf Group was founded in 1980 and build up in the field. Since the start, Alfaparf Group worked alongside internationally-renowed professionals to learn and understand their needs and wants. It has presented a portfolio of brands recognized all over the world in the hair care channel and transforming them into the best products to the evolving market.
We are also masters at taking care of your hair.
Alfaparf Group is the most widespread in the professional channel, and the best expression of our innovation-oriented nature. It has always been a line of professional solutions that treats all types of hair and the scalp. Containing Urban Defense Pro, providing advanced protection against stress from pollutants for an extraordinary result.
We want to create things that have never existed before. Color, shape, care, styling: covers all the professional requirements with fifteen lines and over four hundred products. We create formulas, source raw materials and develop products in our laboratory. We test, improve and then produce, we don’t skip any step of the process.